There are so many different ways to make money from home but if you don’t know how to get your service/goods in front of people you are unlikely to make any money…no matter how good your product is. In this article I’m going to go over some of my top home business marketing tips to help you get more exposure online.Home Business Marketing Tip #1Set up a blog. Blogging is popular for many good reasons. First of all, it’s really user-friendly to create new pages and posts so you don’t have to be technical to use it. Secondly, Google loves blogs because they are usually updated frequently, so if you have a blog Google will check it regularly for new content making it far easier for you to appear in search results without any technical know-how. And last of all, blogs allow your visitors to communicate with you building some “social proof” for your home business, giving you valuable feedback and creating a community on your site.Set up a blog and write content that your target market will appreciate, that will help them solve a problem. If you give them value, you build up trust with them and they will be much more likely to buy from you.Home Business Marketing Tip #2Build a list. No matter what kind of business you are in, you need to build a list of potential clients/team members that you communicate with regularly. These are called “leads”. By actually collecting your visitors name and email address when they visit your site (by offering a free gift like a PDF with ‘Top 5 Tips For XYZ”) you can now keep in touch with your prospects long after they have left your site. For home business marketing this is great, because it means that you can have less traffic coming to your site, but be making more sales because you are communicating with the list you have built.You can use a service like Aweber to start building your list by putting a simple form (I suggest an inline form and a pop up form) on your blog to collect leads.Home Business Marketing Tip #3Use Facebook to connect with your prospects.Last night I was on a training webinar and someone said “No offence, but I left high school the moment I graduated. I’m not about to go and try to sell to friends I haven’t heard from in 20 years!” – This is definitely not what Facebook is about. For home business marketing, Facebook is an incredibly inexpensive, yet powerful way to connect with a very target group of people. By using business pages (fan pages) you can keep your personal profile and your business activities totally separate. The great thing about Facebook is that you can really attract people that are interested in what you have to offer, people are far more relaxed on Facebook (they have their ‘buying guard’ down) and it has the potential to grow VIRALLY.When you create a thriving community on Facebook your business will grow through ‘virtual word-of-mouth’ bringing in new traffic for your website, more leads and higher conversions to sales.
In today’s technologically advanced world there are more choices than ever for effectively marketing an equine business. The choices are simply endless when it comes to the myriad of methods available. However, there are five equine business marketing tools which should definitely be utilised.Logo Design
A professionally designed and presented logo is often the first impression which potential clients gain of your equine related business or service. A good logo will be clean and distinct, unique and well designed, eye-catching and memorable. It should highlight something important about your business or service and should bring you equine business to mind every time it is viewed. Colours should be simple and the design viewable from a distance. Logos are used on everything from business cards to sales flyers to jackets and more. Investing in a professionally designed logo is a good decision.Business Cards
A daily reminder of your equine related business is a well designed business card. The design options for business cards are many and a good business card will be perfectly customised to suit your business. The business card should say a lot about your business in terms of quality, the services which you provide and your contact details.Printed Flyers
Sales flyers are also an important part of equine design marketing and can be used to highlight your services in more detail and promote special offers. Your professionally designed logo and good quality photographs should be incorporated into the design in order to demonstrate your professionalism and expertise.An Equine Business Website
Websites are simply an equine business marketing choice that cannot be ignored. A good website provides a storefront for your business or service and allows the public to view your product or service at their leisure. A well designed site will be search engine optimised, have clean lines and well designed graphics, be pertinent to the information you want to present and load fast for even the slowest of internet connections.It should be easy to navigate so that a potential client can find the information they need with a minimum of frustration. A website provides you with the opportunity to share information, photographs and videos demonstrating why potential clients should choose your business. Unlike printed material, websites can be updated quickly, ensuring the information is always current. The internet is the preferred method when seeking professional equestrian services.Vehicles Graphics
Vehicle graphics are another good option for promoting your equine related business and increase the visibility of your brand. Graphics can be applied to cars, vans, horse boxes and trailers, so wherever you go your services will be advertised. Your logo, business name and brief contact information are important, remember that you are advertising to drivers and passersby so your graphics need to be read and understood within a few seconds.All of these are important equine business marketing tools that can not only bring new clients to your door, but keep you in the minds of current clients and keep them coming back to your door.
Most business owners understand that they need to do some marketing. Counting on people walking by your store or hoping for referrals can leave you stuck in survival mode, or worse. You can’t just hope people will make a purchase today, so the feeling of putting “something” out there for fresh prospects to engage with can be nearly overwhelming.You might have considered any of the following (or maybe you have been doing some of these for years):
Sending out a newsletter
Mailing out a sales letter to a fresh list
Creating a new website
Putting more time into your Business Page on Facebook
Have flyers dropped
After all just sending out a newsletter gives you a chance at business right? Or, maybe as that person came to their car and saw your flyer they surely would want to call. Or maybe that web designer you spoke to a few months ago was right and people aren’t engaging because your website is out of date.As sales have tightened in a number of industries many people are pushing to do anything that will shock prospects into taking action. The real question becomes thoughIs Some Marketing Better Than Doing Nothing?In some cases it certainly can be better to do nothing. When you don’t have a specific marketing strategy in place, sending out a few 100 newsletters isn’t going to save the day (it’s just going to waste your hard earned money).Before launching any marketing piece (whether you have been doing it for years or are just starting something new) ask yourself the following questions:
How many prospects do I need to call (or visit your store) to make a sale?
What will I change if it doesn’t work as I expected?
Why would a prospect want to take action?
How can I separate myself from the competition?
Marketing isn’t something you “do” just because you have done it in the past your competition is doing it. In order to drive sales daily your marketing should systematically deliver fresh opportunities from emails, phone calls, to even in store visits. Take a hard look at what you are doing with your marketing and never again will you have to say “well it’s better than doing nothing”.To break through tired habits and put marketing into action that will actually bring in leads and sales, start today with my small business marketing manifesto to help you get to the level you deserve.