Developing an effective marketing strategy for your local business has actually become a lot simpler these days, especially with the integration of mobile marketing in to your local marketing plan. If your marketing process is planned out correctly and implemented, keyword implement, you can expect to see some pretty amazing results. Not only will you get better results in terms of more customers but at a lot less investment will be required.How Can Mobile Marketing Help My Local Marketing EffortsWith the explosion of smart phones and smart devices across the globe the online marketing strategy for every local business owner that wants to stay ahead of the competition must seriously take a look at how they can integrate mobile marketing into local marketing plans simply for the fact that mobile is a lot more targeted. About eighty percent of mobile searches are by someone that has a desire to find something locally. This can be a coffee shop, museum, movie theater, restaurant or pet store. These are people that have a need, they have money and they are want to spend that money to fulfill that need, if your business does not show up on their mobile device, chances are they are going to take their business to your competitor.Local Marketing and Retail Are Changing QuicklyMore and more companies are developing ways that will help local business marketing plans and local retail, brick and mortar business will get more people in the door and it all has to do with a concept called incentivized commerce. The idea is by no means new, in fact anyone that has spend fifty two dollars and fifty cents to get a free cup of coffee ($5.25 times 10), you have participated in incentivized commerce. With local business marketing using mobile marketing it’s the same concept only digital. Companies such as Shopkick.com have increased revenue for local business to the tune of 50 percent to 70 percent.Local Business Marketing Together With Mobile Is Critical For Local SearchIf your business has a website and you have been optimizing it or hiring someone to optimize your site for SEO, you may have noticed that getting your website to the top of Google has become a little difficult. That is because there is paid ads and local places pages in the way and sometimes the local places will take up eight of the ten potential positions on the first page of Google. So here is why mobile is critical for your local business marketing plan. When you take control of your local listing on the search engines you will also be able to take found on mobile devices.